The Influence of Farmers' Perceptions and Facilities on Service Quality and Its Impact on the Effectiveness of Subsidized Fertilizer Distribution in the Area Served by the Geragai District Agricultural Extension Center, East Tanjung Jabung Regency

This study aims to analyze the influence of farmers' perceptions and facilities on service quality, as well as their impact on the effectiveness of subsidized fertilizer distribution in the area served by the Extension Implementation Center (BP3) of Geragai District, East Tanjung Jabung Regency. The study focuses on farmers' perceptions and facilities regarding service quality and their impact on the effectiveness of subsidized fertilizer distribution in Geragai District, East Tanjung Jabung Regency, utilizing a sample of 120 farmers drawn from a total population of 1,097. The research employs descriptive, verificative, and quantitative statistical methods; questionnaire responses were tabulated to serve as the basis for descriptive statistics and quantitative analysis using the Structural Equation Model (SEM) via the Smart PLS 4.9 software tool. An overview of the assessments regarding farmers' perceptions, facilities, service quality, and the effectiveness of subsidized fertilizer distribution in Geragai District, East Tanjung Jabung Regency, indicates that the farmers' perception variable achieved a total score of 5,311 (categorized as "good"). The facility variable showed a total score of 4,016 ("good"), while the service quality variable recorded a total score of 7,552 ("good"). Finally, the variable representing the effectiveness of subsidized fertilizer distribution showed a total score of 7,320 ("good"). Analysis using Smart PLS 4.9 reveals that farmers' perceptions have a significant influence on service quality and on the effectiveness of subsidized fertilizer distribution. Facilities have a positive and significant influence on service quality and on the effectiveness of subsidized fertilizer distribution. Furthermore, farmers' perceptions significantly influence distribution effectiveness through service quality, and facilities significantly influence the effectiveness of subsidized fertilizer distribution through service quality.