Existing Condition, Production Performance, and Business Feasibility of a Closed-House Broiler Plasma Farming Business: A Case Study of Tridaya Farm in Karawang, West Java

This study is motivated by the limited control that broiler plasma farmers have over selling and feed prices under core-plasma partnership schemes, combined with a cost structure heavily dominated by feed expenses, conditions which together threaten the financial sustainability of plasma farming businesses. This study intends to analyse the current business condition of Tridaya Farm, a closed-house broiler plasma farming business in Karawang, West Java, with a population of 40,000 birds per cycle, partnered with PT Charoen Pokphand Indonesia, centering on its production performance and business feasibility. This research used a descriptive-analytical case study design and production data from 21 rearing cycles, with the baseline for current conditions drawn from the last four cycles, analysed through technical and monetary performance calculations, dominant risk analysis, and profit sensitivity analysis. The results show that Tridaya Farm's technical performance is generally good, with an average Feed Conversion Ratio (FCR) of 1.475 consistently below the core partner's standard and a Performance Index (IP) that increased from 390 to 444. However, depletion fluctuated considerably (3.91%-10.13%), resulting in a thin average profit margin of 4.12% of total revenue and an average profit of IDR 62,661,900 per cycle. Depletion and the live-chicken selling price were identified as the two dominant risk variables. At the same time, profit was highly sensitive to declines in selling price and increases in FCR, with only a 5% price decline sufficient to push the business into a loss. The study determines that despite good technical performance, the business feasibility of a plasma farming enterprise remains highly vulnerable to small fluctuations in production and price variables because of its thin profit margin. Practically, plasma farmers should strengthen depletion control through improved biosecurity and cage management, and use uniform performance track records as a bargaining tool with core partners to obtain better pricing incentives.