Dinasti International Journal of Education Management and Social Science (DIJEMSS)
· e-ISSN: 2686-6331
· p-ISSN: 2686-6358
Deep Promotion Strategic Planning Analysis Competition for Students
Sindhu Alamsyah
Agus Rahayu
Puspo Dewi Dirgantari
Vol. 4 No. 3 (2023)
18 February 2023
Pages 438-447
Abstract
SMK IT daarul Abror really understands that marketing strategy is very important, especially in terms of competition between SMA/SMK equivalent in getting students. This study aims to develop strategic promotion planning formulations in competition to get students, so that data collection is carried out through interviews, observation, and document studies. internal and external environmental analysis at SMK IT Daarul Abor which is used to formulate promotion strategic planning in getting students.
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Keywords
Strategic Planning
Promotion Strategy
Competition Analysis