The Effect of Financial Technology and Digital Lifestyle on Saving Behavior: The Role of Financial Motivation

This study examines the effects of financial technology (fintech) and digital lifestyle on saving behavior among residents of Padang City, with financial motivation as a mediating variable. Primary data were collected from 100 respondents and analyzed using PLS-SEM. Fintech positively affects financial motivation (β=0.594; p<0.001) and saving behavior (β=0.284; p=0.012). Digital lifestyle positively affects financial motivation (β=0.362; p<0.001) but has no direct effect on saving behavior (β=-0.015; p=0.845). Financial motivation strongly predicts saving behavior (β=0.670; p<0.001) and mediates the effects of fintech and digital lifestyle. The model explains 80.9% of financial motivation and 83.8% of saving behavior variance.