Dinasti International Journal of Management Science (DIJMS)
· e-ISSN: 2686-522X
· p-ISSN: 2686-5211
Effect Effect Of Product Innovation, Networking, And Marketing Innovation on E-Commerce
Nicky Liane Yonatan
Hapzi Ali
Yayan Hendayana
Vol. 5 No. 5 (2024)
15 May 2024
Pages 1008-1016
Abstract
The effect of Product Innovation, networking and Marketing Innovation on E-Commerce is a scientific article in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e-books and open access e-journals. The results of this article: 1) Product Innovation has an effect on E-Commerce; 2) Networking has an effect on E-Commerce; and 3) Marketing Innovation has an effect on E-Commerce.
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Keywords
E-Commerce
Product Innovation
Networking
Marketing Innovation