Entrepreneurial Motivation, Creativity, and Social Media Utilization as Determinants of Sustainable Entrepreneurial Intention among Indonesian Millennials: A Systematic Literature Review

The emergence of sustainable entrepreneurial intention among Indonesian millennials represents a critical foundation for cultivating an innovation-oriented entrepreneurship ecosystem that delivers economic value while simultaneously advancing environmental stewardship and social welfare. This study undertakes a Systematic Literature Review (SLR) to synthesize existing scholarly evidence on how entrepreneurial motivation (X1), creativity (X2), and social media utilization (X3) shape sustainable entrepreneurial intention (Y) within the Indonesian millennial demographic. A rigorous curation process yielded sixteen peer-reviewed sources organized into two thematic clusters: a core entrepreneurship cluster and a circular economy (CE)–based food innovation cluster that anchors the sustainability dimension. Variable-level narrative synthesis reveals three core findings. First, entrepreneurial motivation positively influences intention through achievement drive, autonomy aspiration, and social impact commitment. Second, creativity strengthens intention via divergent ideation, identification of upcycling opportunities, and tolerance for ambiguity. Third, social media utilization enhances intention by facilitating entrepreneurial knowledge acquisition, fostering digital entrepreneurial identity construction, and amplifying the social value of sustainability-oriented products. The Gokara prototype — an instant savory porridge formulated from cassava pulp (onggok) currently under development — serves as a contextual illustration of how these three determinants converge within Indonesia’s CE food entrepreneurship landscape. Three empirically testable hypotheses are proposed to guide subsequent quantitative inquiry.