Feasibility Analysis of Business Development “Opening A New Branch of Angkaba Traditional Dining In Bandung”

The development of traditional culinary businesses such as angkringan is growing rapidly in Indonesia, where Bandung offers promising market opportunities due to its high young population and their purchasing power. In response to this opportunity, Angkringan Inaba (ANGKABA) plans to expand by opening a new branch in the Turangga area. This study was conducted to assess the feasibility of the business development plan through an evaluation of non-financial aspects using SWOT analysis and a review of financial aspects using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) calculations. This research adopts a business feasibility study approach and uses a descriptive method. Data collection was carried out through in-depth interviews, field observations, and document reviews, which were then analyzed qualitatively and quantitatively. The results reveal that in terms of market and operational aspects, the business is feasible with a strategic location and well-organized operational processes. From the financial side, the investment yields an NPV of IDR 279,700,235, an IRR of 240.79%, and a Payback Period of only 0.5 years, indicating extraordinary profitability and a quick return on investment. It can be concluded that opening a new ANGKABA branch in Bandung is feasible and promising to be realized. The results of this study serve as a valuable reference for MSME actors in the culinary sector in making business expansion decisions based on a comprehensive feasibility analysis.