Jurnal Ilmu Manajemen Terapan (JIMT)
· e-ISSN: 2686-4924
· p-ISSN: 2686-5246
The Pengaruh E-Commerce (Ojek Online), Motivasi Pelanggan Terhadap Kepuasan Pelanggan
Maria Nathania Purnomo
Achmad Fauzi
Leo Andri Yulius Caesar
Raditya Suryanata
Irene Yohana Tombeng
Kania Widjaya
Maureen Dipo
Vol. 5 No. 3 (2024)
25 January 2024
Pages 168-178
Abstract
In this study we will discuss the impact of e-commerce, especially online transportation, and customer motivation, on customer satisfaction. This research will also discuss further the impact of E-Commerce (online transportation) on customer satisfaction, customer motivation on customer satisfaction and find out that E-commerce (online transportation) and customer motivation both influence customer satisfaction. This article uses quantitative research methods, where from the research results it can be seen the relationship between the use of the E-Commerce platform (online transportation), customer motivation factors, and the level of customer satisfaction.
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Keywords
Satisfaction
E-Commerce(Online Transportation)
Customer Motivation