Jurnal Ilmu Manajemen Terapan (JIMT) · e-ISSN: 2686-4924 · p-ISSN: 2686-5246

The Pengaruh E-Commerce (Ojek Online), Motivasi Pelanggan Terhadap Kepuasan Pelanggan

Maria Nathania Purnomo Achmad Fauzi Leo Andri Yulius Caesar Raditya Suryanata Irene Yohana Tombeng Kania Widjaya Maureen Dipo
Vol. 5 No. 3 (2024) 25 January 2024 Pages 168-178

Abstract

In this study we will discuss the impact of e-commerce, especially online transportation, and customer motivation, on customer satisfaction. This research will also discuss further the impact of E-Commerce (online transportation) on customer satisfaction, customer motivation on customer satisfaction and find out that E-commerce (online transportation) and customer motivation both influence customer satisfaction. This article uses quantitative research methods, where from the research results it can be seen the relationship between the use of the E-Commerce platform (online transportation), customer motivation factors, and the level of customer satisfaction.

Keywords

Satisfaction E-Commerce(Online Transportation) Customer Motivation