Jurnal Ilmu Manajemen Terapan (JIMT) · e-ISSN: 2686-4924 · p-ISSN: 2686-5246

Analisis Strategi Keberlanjutan pada Perusahaan Unilever

Ariq Naufal Baginda Achmad Fauzi Leo Andri Yulius Caesar Anthony Widjaja Iswanto Putra Rafi Aadilah Atriliano Saskia Larasati Salma Nur Utami
Vol. 5 No. 3 (2024) 15 February 2023 Pages 208-217

Abstract

In this research, we will discuss a case study analysis of the implementation of sustainability strategies in Unilever. As a "Fast Moving Consumer Goods" company, Unilever has a social and environmental responsibility and has adopted innovation and sustainable services in its business strategy. Researchers will discuss the concept of sustainability and its implementation strategies at PT. Unilever, as well as how the impact of sustainability itself is related to the industrial sector. This analysis will cover the development of products, processes and services offered by the company, as well as how international factors influence sustainable business policies and practices.

Keywords

Sustainability Strategy and Innovation Responsibility PT. Unilever