Jurnal Ilmu Manajemen Terapan (JIMT)
· e-ISSN: 2686-4924
· p-ISSN: 2686-5246
Analisis Strategi Keberlanjutan pada Perusahaan Unilever
Ariq Naufal Baginda
Achmad Fauzi
Leo Andri Yulius Caesar
Anthony Widjaja Iswanto Putra
Rafi Aadilah Atriliano
Saskia Larasati
Salma Nur Utami
Vol. 5 No. 3 (2024)
15 February 2023
Pages 208-217
Abstract
In this research, we will discuss a case study analysis of the implementation of sustainability strategies in Unilever. As a "Fast Moving Consumer Goods" company, Unilever has a social and environmental responsibility and has adopted innovation and sustainable services in its business strategy. Researchers will discuss the concept of sustainability and its implementation strategies at PT. Unilever, as well as how the impact of sustainability itself is related to the industrial sector. This analysis will cover the development of products, processes and services offered by the company, as well as how international factors influence sustainable business policies and practices.
Full Text
Keywords
Sustainability
Strategy and Innovation
Responsibility
PT. Unilever