Push dan Pull Factor Motivasi Wisatawan Berkunjung ke Desa Wisata Lebakmuncang

Tourism villages represent a form of tourism destination that continues to evolve in response to the growing interest of tourists in authentic and sustainable experiences. One such tourism village currently developing in West Java is Lebakmuncang Tourism Village. Motivation is a fundamental element in tourism studies, serving as a primary driving force that compels individuals to engage in travel activities. Tourist motivation is influenced by two primary forces, commonly referred to as push and pull factors. The push and pull factor framework has become one of the most widely recognized and effective theoretical approaches for examining and understanding tourist behavior. This study focuses on identifying and analyzing tourist motivation for visiting Lebakmuncang Tourism Village through a comprehensive and detailed approach. The research utilizes a descriptive quantitative method, involving the distribution of questionnaires to 100 respondents. The results indicate that the dominant push factor motivating tourists to visit Lebakmuncang Tourism Village is the presence of facilities that promote social interaction. Conversely, the dominant pull factors are the inherent characteristics of the destination, such as climate, distance, historical significance, and natural attractions.