Pengaruh Daya Tarik Wisata terhadap Kepuasan Pengunjung di Destinasi Wisata Nabawadatala

This study examines the effect of tourist attraction on visitor satisfaction at the Nabawadatala tourist destination in Sumedang Regency. Tourism is a strategic sector for the national and regional economy, and tourist attraction is a key element determining a destination's competitiveness and visitor satisfaction. A research gap arises because most previous studies measure tourist attraction in aggregate without operationalizing rich indicators such as those in Avenzora's framework, and the local destination of Nabawadatala has rarely been examined specifically. This research therefore aims to analyze the influence of tourist attraction on visitor satisfaction. A quantitative approach was used, with primary data collected through a questionnaire distributed to 100 respondents selected by accidental sampling. The instrument used a Likert scale, and data were analyzed with SPSS through linear regression, the F-test, and the t-test. The results show that tourist attraction has a positive and significant effect on visitor satisfaction, with a t-value of 2.737 and a significance of 0.007. The correlation coefficient (R) of 0.266 indicates a low positive relationship, while the R Square of 0.071 shows that tourist attraction explains 7.1% of the variation in visitor satisfaction. The novelty of this study lies in applying tourist-attraction indicators to a local destination that has previously received little scholarly attention